About Us

Company Background

BEL TRAVEL & TOURS SDN. BHD. was incorporated on 30th December, 1993 as a private limited company. Bel Travel & Tours has obtained travel & tours license in inbound, outbound, and ticketing from Ministry of Tourism & Culture, Malaysia. The principal activity of Bel Travel & Tours is in the tourist related industry with its first objective in providing tour packages and transportation services.

BUSINESS PROSPECT

We like to partake with others travel agencies to promote and encourage domestic and outbound travel & ticketing within our country. This is in line with Government’s effort to take the tourism sector to greater heights. We are also aware of the many travel options available and to provide the tourism industry with platform to promote our products and services such as great bargain for holiday’s packages or special airfares as our goal is dedication to personalized service and unbeatable value for money.

Vision/Mission

Vision

To become a leading travel agency recognized for promoting and enriching tourism experiences within Malaysia and beyond by delivering exceptional value, personalized service, and unique travel solutions that inspire and captivate every traveler

Mission

To promote and elevate Malaysia's tourism sector by collaborating with travel agencies, offering quality domestic and international travel experiences that support the growth of the industry.

To provide diverse travel services—including affordable holiday packages, flight ticketing, hotel reservations, and cruise bookings that deliver exceptional value and cater to each traveler's unique needs.

To lead in specialized tourism offerings, such as Buddhist pilgrimage tours and customized travel packages, creating enriching and memorable experiences for individuals, families, and groups both locally and internationally

Our Services

1. Domestic Tour Packages in Malaysia.

2. Flight Ticket Booking, Theme Parks and Hotel Reservations.

3. Transportation Service.

4. Cruise Ship Reservations.

5. We also expert in Religious Tourism in "Buddhist Pilgrimage".

6. Bel Travel & Tours Sdn Bhd also provides “Customized Tour" for FIT, Family Tour Package & Incentive Group for inbound & outbound tour.

Shot/Long Term Goals

Short-Term Goals

Digital Transformation: Invest in technology to streamline booking processes and enhance customer engagement through user-friendly platforms. Strengthening Partnerships: Actively seek collaborations with local businesses and international travel agencies to create comprehensive travel solutions. Enhanced Customer Experience: Focus on training and development for our team to ensure exceptional service at every customer touchpoint. Expansion of Service Offerings: Introduce new travel packages, including eco-tourism and adventure travel, to cater to emerging trends and attract a wider audience.

Long-Term Goals

Sustainable Tourism Initiatives: Implement eco-friendly practices in our operations and promote responsible travel options to our clients. Market Expansion: Explore new markets and demographics, with a focus on attracting international tourists while enhancing offerings for local travelers. Continuous Improvement: Regularly assess and refine our services based on customer feedback and industry trends to maintain our competitive edge.

FOUNDER AND MANAGING DIRECTOR

Mr. H.G. Goh, an experienced auditor and business consultant with over 35 years in the field, founded Bel Travel & Tours Sdn. Bhd. After working with prominent firms HRM/Arthur Andersen & Co and Y.C. Chong & Co. He founded Bel Travel & Tours Sdn. Bhd., in 1993 in Melaka, focusing on offering inbound, outbound, and ticketing services under a license from Malaysia’s Ministry of Tourism & Culture. Bel Travel’s core activities include tour packages, accommodation bookings, transportation services, and acting as an agent for the Malaysia My Second Home (MM2H) program. In addition to his work with Bel Travel & Tours, Mr. Goh owns and operates budget hotels and a travel agency, bringing a wealth of experience and industry insights to his role. He is affiliated with several professional bodies, including the Association of International Accountants, the Financial Planning Association of Malaysia, and the Malaysia Franchise Association. Mr. Goh actively contributes to non-profit organizations, holding key roles in the MATTA Melaka Chapter, Malaysian Budget Hotel Association (MyBHA), and Melaka Hotel Association (MAHA). As a prominent member of the MATTA Melaka Chapter, he has held various leadership roles, including Chairman and Secretary, organizing the MATTA Fair Melaka and spearheading initiatives such as the Melaka UNESCO World Heritage Music Festival and Tourism Business Exchange Visits (TBEV) to destinations like Sarawak, Penang, Jogjakarta, and Cambodia. Mr. Goh’s dedication to the tourism sector and his active engagement in community-driven projects underscore his commitment to advancing Malaysia’s travel industry

CO-FOUNDER AND EXECUTIVE DIRECTOR

Ms. Belinda Leo serves as the executive director at Bel Travel and Tours Sdn. Bhd. , actively engaged in the tourism sector, Ms. Belinda also co-owns the company, bringing hands-on industry expertise to her roles. She is an Affiliate Member of the Malaysian Institute of Chartered Secretaries & Administrators. Before joining Bel Travel and Tours, Ms. Belinda worked as a Secretary and Personnel Assistant to the Financial Controller at a five-star resort hotel. Her combined experience in hospitality, administration, and marketing strengthens Bel Travel & Tours operational and promotional efforts

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